The Mortgage Lender
Client: The Response Team
422 South brings Henry the House to life for animated/live action DRTV commercial
Direct marketing agency The Response Team wanted to produce a direct response TV commercial for their client TML (The Mortgage Lender), which would integrate live action with an animated 3D character – Henry The House.
Live action material was shot both in a studio and out on location. The existing 3D character of Henry was then developed in-house by animators Andy Power and Jaime Pardo.
The animation was created in Maya and was then composited with the live action footage in Editbox.
The commercial was directed by Bill Butt and produced by Anne Farrell.
author:
DT
2003-10-25