422 South Press Release !

422 South now backed by Parthenon Media Group

422 South secures future growth with Parthenon Media Group

Award winning Bristol based CGI ,animation and visual effects studio 422 South is pleased to announce it has secured its future growth with support from new media industry backers, Parthenon Media Group, parent company of Parthenon Entertainment.

Explaining the rationale behind the new venture, 422 Creative Director and co-founder Andy Davies-Coward commented: “Parthenon is a perfect match for us as they produce and distribute high end factual and children’s programming. We have worked closely together over the years on our top end CGI projects as both funders and distributors on these programmes.”

Carl Hall, CEO of Parthenon Media Group, added: “We really appreciate the strength of the business and the innovative work 422 South is famous for . Parthenon is extremely pleased to be in partnership with the company, which will also enable us to extend our Bristol-based operations, including our wildlife film unit. In addition to financial backing, we also intend to bring 422 South into the global co-production network for the benefit of independent broadcasters and producers alike”.

Davies-Coward also expects 422 South’s mix of clients to remain unchanged, adding: “We will work as we always have with producers at the BBC, ITV and US Networks to create innovative CGI programming. With Parthenon’s support we plan to expand the team and attract additional top talent”.

14/7/10

author: adc
2010-07-14